- We only ask you to share information that is relevant and beneficial to your experience of our products
- We only use that information to improve your product experience and inform future product development
- We ensure that any information we have is stored safely and securely
- We will be open and transparent with anything related to the use of your information"
Personally I think there's a lot of wiggle room in many of those statements, and much that is not said/explicitly ruled out either. Who defines what an improved product experience is? Or what might be justified to achieve that?
1. Very simply, it collects a load of information about its users, particularly geographic information, but also various bits of identifying information including device identifiers and crucially, one's contact email address on Facebook. That allows Beeline to sell that gathered info to Facebook to target users with tailored adverts via Facebook's "Audience Network", and, it would appear, other companies too including Google;
2. It doesn't respect "Do not track" requests - ouch!
If so, I find this all rather troubling, because however much I like Beeline, I don't think the way it markets its product and service does honour its promise to be "open and transparent" about how it uses our data. Maybe it sells data to Facebook etc because like Facebook and Google, Beeline's service wouldn't be viable without this, but still, I think Beeline should be more upfront about this.
Please understand btw that I don't want to receive Beeline's service 'for free'. I'd just prefer the cost to be a monetary one I paid either outright or on a monthly basis, not the selling of my information to whomever wants it, and largely without my knowledge.
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